Lookbook
Sartoria Pieri: Splendor Animae
Sartoria Pieri: Splendor Animae
La collezione raccontata come un film: silhouette, fumo e dettagli couture in un percorso scroll-driven.
La collezione raccontata come un film: silhouette, fumo e dettagli couture in un percorso scroll-driven.
Anno
2026
Anno
2026
Anno
2026
Cliente
Sartoria Pieri
Cliente
Sartoria Pieri
Cliente
Sartoria Pieri
Settore
Moda
Settore
Moda
Settore
Moda
Durata
6 weeks
Durata
6 weeks
Durata
6 weeks
Intro
Fresh Beginnings is a plant-based snack brand rooted in simplicity, wellness, and sustainability. As they prepared for a national launch, they needed a brand presence that would reflect their values while standing out in a growing and competitive health food market.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.
Altri lavori
Lookbook
Sartoria Pieri: Splendor Animae
Sartoria Pieri: Splendor Animae
La collezione raccontata come un film: silhouette, fumo e dettagli couture in un percorso scroll-driven.
La collezione raccontata come un film: silhouette, fumo e dettagli couture in un percorso scroll-driven.
Anno
2026
Anno
2026
Anno
2026
Cliente
Sartoria Pieri
Cliente
Sartoria Pieri
Cliente
Sartoria Pieri
Settore
Moda
Settore
Moda
Settore
Moda
Durata
6 weeks
Durata
6 weeks
Durata
6 weeks
Intro
Fresh Beginnings is a plant-based snack brand rooted in simplicity, wellness, and sustainability. As they prepared for a national launch, they needed a brand presence that would reflect their values while standing out in a growing and competitive health food market.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.
Altri lavori
Lookbook
Sartoria Pieri: Splendor Animae
Sartoria Pieri: Splendor Animae
La collezione raccontata come un film: silhouette, fumo e dettagli couture in un percorso scroll-driven.
La collezione raccontata come un film: silhouette, fumo e dettagli couture in un percorso scroll-driven.
Anno
2026
Anno
2026
Anno
2026
Cliente
Sartoria Pieri
Cliente
Sartoria Pieri
Cliente
Sartoria Pieri
Settore
Moda
Settore
Moda
Settore
Moda
Durata
6 weeks
Durata
6 weeks
Durata
6 weeks
Intro
Fresh Beginnings is a plant-based snack brand rooted in simplicity, wellness, and sustainability. As they prepared for a national launch, they needed a brand presence that would reflect their values while standing out in a growing and competitive health food market.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.